In 2020 I stumbled upon an amazing opportunity to work with Hazel Baird and Michael Ross over at Elastic to design, animate and template a full graphics package for Alex Gibney's documentary, Totally Under Control. This film is an in-depth look at how the United States government handled the response to the COVID-19 outbreak during the early months of the pandemic. Because of the subject matter it was created in secret over the course of 5 months. It really was an absolute treat to work under Hazel's creative direction again on a film that had such an important, albeit frustrating message to share.
In 2020 I stumbled upon an amazing opportunity to work with Hazel Baird and Michael Ross over at Elastic to design, animate and template a full graphics package for Alex Gibney's documentary, Totally Under Control. This film is an in-depth look at how the United States government handled the response to the COVID-19 outbreak during the early months of the pandemic. Because of the subject matter it was created in secret over the course of 5 months. It really was an absolute treat to work under Hazel's creative direction again on a film that had such an important, albeit frustrating message to share.
For the graphics package our deliverables were broken up into four sections:
For the graphics package our deliverables were broken up into four sections:
Collection Of Final Stills.
Collection Of Final Stills
One of the first elements I decided to tackle was the title lock-up as it would set the tone for the rest of the designs that I'd be building throughout the film. While we landed on the base design quite ealry on, we went through an entire heap of animation options throughout the course of production.
We gradually pulled back ever so slightly on the speed, complexity, saturation and integration of particles to find the right balance for this title treatment. I will say, one thing I need to work on, is supplying my clients with FEWER more well defined options. As you'll notice, some of these changes, while very noticeable to me (the designer/animator who's been staring at this piece on repeat), are quite difficult to pick up on. It's a lesson learned and something I've actively tried to improve upon in subsequent projects.
One of the first elements I decided to tackle was the title lock-up as it would set the tone for the rest of the designs that I'd be building throughout the film. While we landed on the base design quite ealry on, we went through an entire heap of animation options throughout the course of production.
We gradually pulled back ever so slightly on the speed, complexity, saturation and integration of particles to find the right balance for this title treatment. I will say, one thing I need to work on, is supplying my clients with FEWER more well defined options. As you'll notice, some of these changes, while very noticeable to me (the designer/animator who's been staring at this piece on repeat), are quite difficult to pick up on. It's a lesson learned and something I've actively tried to improve upon in subsequent projects.
Title Lock-Up Animation Alternates
Title Lock-Up Animation Alternates
This section might have been my favorite to work on throughout this whole process. We needed a way of visualizing the spread of the virus throughout the US in the early days of the pandemic. Similar to the intro, we landed on a general design look and layout quite quickly. We did however explore several color and design options.
I decided to push this into the 3D realm and utilize the wizardry that is X-Particles for a kind of surface advection that gave the feeling that these infections were spreading and eroding away major metropolitan hubs across the US. Other than scrapping a video UI that originally popped up in each location and slight color adjustments, the final deliveries of these sections weren't too far off from the initial versions.
This section might have been my favorite to work on throughout this whole process. We needed a way of visualizing the spread of the virus throughout the US in the early days of the pandemic. Similar to the intro, we landed on a general design look and layout quite quickly. We did however explore several color and design options.
I decided to push this into the 3D realm and utilize the wizardry that is X-Particles for a kind of surface advection that gave the feeling that these infections were spreading and eroding away major metropolitan hubs across the US. Other than scrapping a video UI that originally popped up in each location and slight color adjustments, the final deliveries of these sections weren't too far off from the initial versions.
Collection of Infection Map Designs and Animations
Collection of Infection Map Designs and Animations
Along with the polished deliverables, I was tasked with putting together an Ae project file that allowed Jigsaw's own motion designers to easily animate a suite of timeline elements that popped up throughout the film. It included lower thirds, centered graphics and transitions between the two. I put a relatively comprehensive set of templates together for them to utilize using several expression rigs I created. I have to say, I ALWAYS enjoy doing this kind of thing... who'duh thunk it.
Along with the polished deliverables, I was tasked with putting together an Ae project file that allowed Jigsaw's own motion designers to easily animate a suite of timeline elements that popped up throughout the film. It included lower thirds, centered graphics and transitions between the two. I put a relatively comprehensive set of templates together for them to utilize using several expression rigs I created. I have to say, I ALWAYS enjoy doing this kind of thing... who'duh thunk it.
Collection of Templated Timeline Animations
Collection of Templated Timeline Animations
This was definitely the heaviest lift of the whole project. We had many shots that needed this UI element revealing the spread of the virus all throughout the film. Quite a bit of roto and tracking work was required, luckily it didn't run away from me like it easily could have.
Early on I actually grabbed my buddies camera and took a couple test shots which allowed me to iron out the kinks before we received an onslaught of footage. Despite taking the arguably harder route of tracking inside of C4D and using X-particles, in the end it actually made things much easier. I was able to set up two to three XP systems and re-purpose them for each of the shots. It became a surprisingly slick and painless process once I had the "template" locked in.
This was definitely the heaviest lift of the whole project. We had many shots that needed this UI element revealing the spread of the virus all throughout the film. Quite a bit of roto and tracking work was required, luckily it didn't run away from me like it easily could have.
Early on I actually grabbed my buddies camera and took a couple test shots which allowed me to iron out the kinks before we received an onslaught of footage. Despite taking the arguably harder route of tracking inside of C4D and using X-particles, in the end it actually made things much easier. I was able to set up two to three XP systems and re-purpose them for each of the shots. It became a surprisingly slick and painless process once I had the "template" locked in.
Earliest Motion Tests
Earliest Motion Tests
Collection of Virus Spreading Graphics from the film
Collection of Virus Spreading Graphics from the film
When the idea of freelancing first entered my head back in 2017, I told my wife that my goal is to one day hop in bed and put on a great documentary or show that I had a hand in creating. This project was the culmination of all the hours I've put into make that dream become a reality. While the content of this film was frustrating to watch, I can't thank Elastic enough for pulling me onto this amazing project. This being the first feature length film I've worked on in a professional setting, I think it's safe to say I've come out of this experience a bit jaded (in the BEST possible way) - what a stellar team to work with day in and day out.
When the idea of freelancing first entered my head back in 2017, I told my wife that my goal is to one day hop in bed and put on a great documentary or show that I had a hand in creating. This project was the culmination of all the hours I've put into make that dream become a reality. While the content of this film was frustrating to watch, I can't thank Elastic enough for pulling me onto this amazing project. This being the first feature length film I've worked on in a professional setting, I think it's safe to say I've come out of this experience a bit jaded (in the BEST possible way) - what a stellar team to work with day in and day out.
DESIGN + ANIMATION + CREATIVE DIRECTION
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Totally Under Control - Film Graphic PackageVideo Showcase
Undertone Graphic PackageVideo Showcase
Arcane - Main Title PitchVideo Showcase
Passion Projects - Show Graphic PackageVideo Showcase
PGA Championship 2020Video Showcase
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ISU Admissions 2020Video Showcase
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Pharma Pitch DesignVideo Showcase
Ordinary Folk - WebflowVideo Showcase
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Ordinary Folk - SAPVideo Showcase
Gulfstream UI - PitchVideo Showcase
Sarofsky Main Title WorkshopVideo Showcase
Forest Fire Title SequenceVideo Showcase
From The Vault - Title Sequence Pitch DeckVideo Showcase
TED 2019 - Event VisualsVideo Showcase
Dark History - Title SequenceVideo Showcase
Redshift Exploration: 01Design Showcase
NBC Revelations - Show PackageVideo Showcase
Pipeline Innovators 2018Video Showcase
Jordan Bergren's Reel 2018Video Showcase
Website Cover IdentVideo Showcase
Mindseye Partners IdentVideo Showcase
Hospital Lobby DisplayVideo Showcase
Philanthropy Squared - DesignsDesign Showcase
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MyAR PromoVideo Showcase
MAGNETS- Short Film DesignsVideo Showcase
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Mini ExplorationsVideo Showcase
Motion CorpseVideo Showcase
Logo Animations Batch 01Video Showcase
9 Squares SubmissionVideo Showcase
MedStar Champion - PromoVideo Showcase
Breakers Resort DocumentaryVideo Showcase
15 Minute Mograph Batch 01Video Showcase
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Hit Record Showcase BumperVideo Showcase
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jbergren@jordanbruce.tv
jbergren@jordanbruce.tv - 319.360.7929